The WRMCA creates a productive setting of mutual support and information exchange among ready-mix industry stakeholders in Wisconsin and Michigan’s Upper Peninsula. Associate Members help advance the fortunes of the industry and receive immediate, tangible benefits, including industry access, insight, and visibility.

Access: active Associate Members interact with key industry leaders at dozens of WRMCA meetings, workshops, seminars, and at the WRMCA Annual Convention. The WRMCA Membership Directory is an invaluable sales, marketing, and networking tool, providing a guide to future business for Associate Members by providing complete contact information for the WRMCA membership.

Insight: alert Associate Members receive a wealth of information from the WRMCA, including accurate contact information on Wisconsin and UP ready-mix industry stakeholders and valuable insight into the challenges and change these producers face in the day-to-day management of their ready-mix operations.

Visibility: astute Associate Members use the WRMCA as their personal networking forum, heighten their company’s profile as a player in the ready-mix industry, and utilize the many opportunities to enhance their visibility among ready-mix owners, specifiers, influencers, and decision makers. Some of these opportunities include:

• creating an effective free listing in the WRMCA Membership Directory
• participating in “We’re Partners Day” at the WRMCA Annual Convention
• badging at WRMCA meetings, workshops, and events
• advertising in the WRMCA Scoop newsletter and WRMCA Membership Directory
• supporting and participating in the annual Scholarship Golf Outing
• attending workshops, conventions, planning sessions, social outings, and the annual

Concrete Design Awards

• participating in WRMCA committee and task force activities
• chairing or co-chairing WRMCA committees and task forces
• writing articles for the association newsletter and its weekly electronic newsletter, In the Mix
• making presentations at WRMCA meetings, workshops, seminars, and at the WRMCA Annual

Convention

• providing voluntary contributions to regional and statewide promotion programs
• being active on the Associate Advisory Board
• serving as Associate Directors on the Wisconsin Ready Mixed Concrete Association’s Board of Directors.